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Mar 23, 2026

Moving Heavy Items Is Hard. So I Built Urban Camel.

Sienna Hermary shares the story behind Urban Camel, Canada's first on-demand furniture delivery app, and why she's on a mission to modernize the moving industry, one couch at a time.

Furniture delivery service

When I first moved to Ottawa, I spent months living in a half-empty apartment. I was constantly scrolling through Facebook Marketplace, trying to find second-hand furniture: a couch here, a dining set there. But seller after seller, I got the same response: "Sorry, no delivery."

It was one of those problems I knew I couldn't be facing alone.

You're Not Alone in This

Students without a car are stuck waiting on friends with trucks. Busy parents don't have time to haul a desk across town after work. Older adults worry about injuring themselves trying to carry a China cabinet down three flights of stairs.

The reality is: moving heavy and bulky items is hard for almost everyone, and the current solutions just aren't built for the way we live today.

So I Built Urban Camel

Urban Camel is a marketplace for on-demand furniture and item delivery. Think of it like Uber, but for moving. With the tap of a button, you can book a vetted professional mover to pick up and deliver heavy or bulky items. A couch scored on Facebook Marketplace, a dining set from a local store, delivered straight to your door.

Here's how my Ottawa experience could have gone differently: I find the perfect couch on Marketplace. I open the Urban Camel app, enter the pickup and drop-off details, and book a professional mover in minutes. With upfront, transparent pricing and real-time tracking, I know exactly when my couch will arrive. No guessing, no waiting around all day, no stress.

Why Professional Movers, Not Gig Workers

We don't work with gig workers. Every mover on the Urban Camel platform is a vetted professional, screened to ensure your items are handled safely and delivered with care. When you're trusting someone with your furniture, or even a family heirloom, that distinction matters.

We take quality seriously, because we know that a single bad experience can break trust. Building a reliable, professional network isn't just good business; it's the foundation of everything we're doing.

A First Mover in an Untapped Market

Traditional moving companies weren't built for this. They don't have the technology, the scale, or the flexibility to offer the speed, transparency, and convenience that today's consumers expect. And in Canada, there's currently no established competitor offering a similar app-based solution.

That means we have a genuine opportunity to define this category, and we intend to do just that.

How the Business Works

Our model is straightforward. Like Uber, we charge a small booking fee on every delivery. It keeps the service affordable for users and risk-free for movers to join the platform. No subscriptions, no hidden fees. Just pay when you move.

What's Next

We launched in Ottawa this year, and deliveries are already happening through the platform. Right now, our focus is scaling what works: faster matching, broader mover coverage, better routing, and a smoother booking experience from pickup to drop-off.

Every delivery, every review, and every piece of feedback helps us improve the product and expand responsibly.

Join the Movement

If you're a professional mover interested in joining Urban Camel, we'd love to connect.

If you're ready to never hear "sorry, no delivery" again, book now and download Urban Camel directly:

Moving heavy items is hard, but it doesn't have to be. With Urban Camel, we're modernizing Canada's moving industry, one couch at a time.

Let's get moving.

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